![]() ![]() Without good communication, he has buyers regularly sneaking onto job sites. Nick was quick to point out that one of the biggest problems facing him as a builder is communication with buyers during the construction process. Nick’s dad owns the company, and he’s been on job sites with him since he was a kid. An important (and fun) part of Skunkworks is to observe home builders and buyers “in the wild” to better understand what motivates them.ĭuring our research, we interviewed Nick, a field supervisor for a regional builder, to see what his challenges were. Your construction software may be good at scheduling. But is it good at keeping customers happy?Ī few months ago, I was leading a design-thinking program called Skunkworks, after Lockheed Martin’s super-secret innovation program. ![]()
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